Ukrainian startup Allset, which develops online services for restaurants in the United States, announced on Jan. 16 it had partnered with Google.
Allset’s partnership with Google means all the venues that work with the startup will be shown on Google Maps with a link to the startup’s services.
Allset makes a mobile app that plugs into existing restaurants and allows its users to book a table, order food, and pay bills online. This means that food can be ready on the client’s arrival in the restaurant, and they can leave without waiting for a bill.
Allset provides such services in 1,700 restaurants across the United States. Currently, it works in 11 U.S. cities, including Boston, Chicago, New York, and San Francisco. There, it’s integrated with big restaurant chains like BJ’s Restaurant & Brewhouse, Buffalo Wild Wings, Bareburger, Pokéworks, Freshii, The Bean, and Noon Mediterranean.
For Allset, the partnership with Google is both a “big victory and a big challenge,” according to its CEO Stas Matviyenko. Google’s support will help the company reinforce its positions on the U.S. market, but it will be challenging to retain quality of the services as the number of orders increases, Matviyenko said in a company statement. Allset looks to hire more people to meet the challenge.
Although the company wouldn’t reveal the total number of orders made through its service for the whole year, the company claims the number of orders doubled in 2018 compared to 2017. Top restaurants connected to Allset usually collect about 200 orders a month via the startup’s app and website.
The startup was founded in 2014 by Ukrainians and initially operated in Ukraine under the brand name Settle, but it didn’t take off here. In 2015, it changed name to Allset and switched its focus to the U.S. market, establishing the main office in San Francisco but leaving a 40-person research and development branch in Ukraine. In total, Allset employs 48 people.
Since its start in 2015, the startup has attracted over $8 million in investment from various venture firms, including Andreessen Horowitz, Greycroft Partners, Compound, and SMRK VC Fund.
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