According to statistics, the growth of Domino’s has doubled in India and the number of stores and franchisees has also doubled. According to the FY11 and earlier reports, the number of Domino’s stores PAN India were closed to 330. Latest report, i.e. the FY15 report, illustrates that the number of Domino’s stores in India as on date are close to 670, which is nearly double.
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The world’s largest pizza delivery chain sells more than 5 lakh piping hot pizzas every day in India. This is by far the maximum number of pizzas sold by any pizza outlet in the country.
The biggest competitor of Domino’s in the world is McDonalds when it comes to fast-food and India is the only country where Domino’s has beaten McDonalds and is almost double the size of McDonalds. This fact was brought in light by Mr. Ajay Kaul, the CEO of Jubilant Foodworks.
HOW DOMINO’S CLIMBED THE LADDER IN INDIA
Amazing service, new launches and flavours, delicious sides and daily deals and Domino’s coupons are some aspects which helped in the growth of Domino’s in India.
Tacos, double crust cheese pizzas, thin crust pizzas and many other side dishes and pizza wonders have made Domino’s the first choice of all pizza lovers in India. Moreover, the 30 minutes delivery or pizza free service has become a hit since its inception and the world-class delivery and customer service has helped Domino’s in winning the hearts of all Indians.
Not only this, the best advertising and marketing campaigns have been brought online and even offline by Domino’s in the past few years and it has contributed to more than 40% of the sales. For instance, the Domino’s Friday buy 1 get 1 free offer is a hit and more than 10 lakh Domino’s pizzas are made and sold on every Friday.
DOMINO’S APP & ONLINE ORDERING
Domino’s offline store was first started in 1996 and it has been almost 3 years since Domino’s went online. It started with the Domino’s Online Ordering app and moved to the Domino’s App in the year 2014. Ordering a pizza is just few clicks away now. Moreover, there are not extra charges while ordering pizzas online and the best thing being, you can pay online.
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