The Obolon Company, one of the largest national producers of beverages, in 2019 expanded exports of Ukrainian beer to several new countries.
This year, the company started to export its products to Brazil, Mexico, Uganda, Niger and the Comoro Islands. Moreover, several years ago, the company launched exports to Sweden, the United Arab Emirates, Peru and India.
The company’s products are now available in 52 countries.
Obolon accounts for 62% of total exports of Ukrainian beer, which makes it the largest Ukrainian exporter of this beverage.
The company takes an individual approach to each country. “Each market has different, if not unique, requirements and demands for the types of beverages, brands, the flavor profile and aroma, the type of packaging and so on,” said Oleksandr Slobodyan, Obolon’s president. “Entering a specific market might entail developing a completely new product that is tailored to the specific requirements of the target group as much as possible.”
Obolon cooperates with many European countries, and is looking for partners in new regions.
“Our ongoing operations on the international market help us understand modern trends,” said president. “The company’s current top position in exports has provided it with the asset
of experience, which can be used to enter new markets and introduce innovations on the domestic market. Year after year, we prove that Ukrainian products are of high quality. And we start exporting to new countries every year. We are proud that Obolon products can be found on shop shelves practically all over the globe.”
Background.
Obolon is one of the largest national producers of beer, soft and low-alcoholic drinks, and mineral water. The company manufactures the following types of beverages: beer, soft drinks (such as Zhivchik and Zhivchik Smart Cola), kvass «Starokiyvsky» (a beverage made from fermented mixed cereals, such as Ancient Kyiv Kvass), and mineral water (such as Obolonska and Prozora). The company was officially launched in 1980. The State Property Fund issued privatization certificate No. 1 to the company, making it the first privatized company in Ukraine.
