Public diplomacy has been singled out as a far-reaching mechanism for promoting Ukraine’s interests in the world. Diplomats have taken first steps in utilizing instruments from the country’s existing foreign policy tools. These include increasing person-to-person engagement, promoting economic interactions, intensifying exchange programs, and upgrading cultural centers abroad.
Like other governments, Ukraine’s Ministry of Foreign Affairs (MFA) has presented diplomats’ work in English, Ukrainian, and Russian on a variety of social media platforms (Facebook, Twitter, VKontakte). Online communication with citizens turns out to be an effective way to win over the minds of those who show little interest in politics.
