You're reading: Newsweek: Tongue-tied on Ukraine’s front lines

Three years ago, well before the war in Ukraine began, Roman Matys was shopping at Tommy Hilfiger in downtown Lviv when a sales clerk offered him a customer loyalty card. As Matys read the registration form, he noticed it was in Russian. Like most people in Ukraine, he speaks the language, but the principle of the matter annoyed him. The country has only one official language—Ukrainian—so Matys complained to the clerk, who told him the forms came from the company’s head office in Odessa. There was nothing, the salesman said, he could do about it.

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